Warp + Weft Branding

X-Height: An Easy Breakdown of the Basics

We’re going into a little detail here, stick with me. There are a lot of typography terms—ligature, baseline, ascender, etc… I won’t bore you with a definition of each, but x-height is one you...
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Does Facebook Advertising Really Work?

The truth about whether or not you should be putting your hard-earned money toward Facebook advertising. You’ve seen the sponsored posts on Facebook and Instagram. You know the ones I’m talking...
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Italic vs Script: An Easy Breakdown of the Basics

What’s the difference between italic and script? They both tilt right, right?
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Branding Featurette: Sofia Fima

American designer, accomplished architect and local entrepreneur Dianna Pozdniakov connected with TBC in May of 2017 to rebrand her luxury handbag company, Sofia Fima.
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What's the difference between Serif and Sans Serif?

An Easy Breakdown of the Basics
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How to be a Media Advisory and Press Release Rockstar

Your company, business, or organization has some news or accolades to share with the world, sweet! So how do you get the word out and garner some publicity? Enter the media advisory and press...
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Why Do I Need to Blog?!

You know you’re supposed to but why? It cuts into your Facebook stalking and online shopping time and it can be hard as heck to come up with new inspiring content, especially when you’re busy...
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Adventures in Stock Photography: Frankenchoke

Our graphic designers run into some pretty hilarious search results when looking for the right photography to accompany a project. Laugh along with us as we share some of our most precarious...
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The Smart Group Executive Search

    
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What is SEO?

Crawling, Indexing, Bots and Why it all Matters.
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